How Free Apps Can Make More Money Than Paid Apps

Posted August 28, 2012 by Rob Wilson in Blog

John Manoogian III is co-founder and CTO at 140 Proof, a venture-backed startup for targeted Twitter advertising.

While building apps for Apple and Android app stores can be highly lucrative ventures for developers, one of the hardest decisions an app developer has to make is how to get the app to pay for itself. Often the “monetization strategy” — shorthand for “how will this app make money?” — is left for last…

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